Ah, I remember this phase. Where advertisers unanimously decided there was only one way to make things appear cool to kids. To rap-ify it.
Fresh new ’90s makeover for Barbie? — give her rapper clothes!
Need to freshen up your band’s sound or achieve legitimacy as an artist? — put a rap in it! (I saw what you did there, Michael Jackson and R.E.M. and Paula Abdul and New Kids On the Block … just to name a few …)
Wanna sell cereal? Rap it!
Chicken nuggets? Rap it!
Creepy board games? Rap it!
Off the streets and into advertising focus groups, yo.
From a 1992 Sears fall/winter catalog
Glorious. They look like pajamas but I’m pretty sure they’re not.
Details, 1996
The 2010s are all about the 1990s.
The 1990s were all about the 1970s. There really was a whole lot of polyester going on.
