Ah, I remember this phase. Where advertisers unanimously decided there was only one way to make things appear cool to kids. To rap-ify it.
Fresh new ’90s makeover for Barbie? — give her rapper clothes!
Anti-drug PSAs? Rap it!
Need to freshen up your band’s sound or achieve legitimacy as an artist? — put a rap in it! (I saw what you did there, Michael Jackson and R.E.M. and Paula Abdul and New Kids On the Block … just to name a few …)
Wanna sell cereal? Rap it!
Chicken nuggets? Rap it!
Creepy board games? Rap it!
Off the streets and into advertising focus groups, yo.
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From a 1992 Sears fall/winter catalog
Glorious. They look like pajamas but I’m pretty sure they’re not.
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The 2010s are all about the 1990s.
The 1990s were all about the 1970s. There really was a whole lot of polyester going on.
Tyra Banks and Susan Holmes, 1993
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